Integration

Connect with Amplitude

Turn behavioral analytics into revenue impact.

Why connect Amplitude with Arvat?

Sync Amplitude’s product usage data with Arvat so CSMs, AEs, PMs, RevOps, and founders can spot activation gaps, measure feature adoption, and correlate usage with retention.

Use Case

Leverage Amplitude event data to power customer success, sales, and product decisions:

CSMs & RevOps: Monitor activation milestones—know which accounts are stuck in critical workflows and intervene proactively.

AEs: Identify expansion opportunities when an account’s usage spikes or new modules are adopted.

PMs & Founders: Measure feature engagement and tie it to NRR and churn metrics.

RevOps & Finance: Forecast revenue based on usage trends and health scores derived from Amplitude data.

Features

Transform raw event streams into actionable signals:

Event-level sync: Map Amplitude events (e.g., “Logged In,” “Created Report,” “Shared Dashboard”) to Arvat’s health scoring engine.

Segmentation rules: Define cohorts (e.g., “Power Users,” “Lapsed Users”) in Amplitude and import them as segments in Arvat for targeted Playbooks.

Funnel analysis in Arvat: See drop-off points at the account or user level—enable CSMs to design outreach at just the right moment.

Custom metric dashboards: PMs and RevOps can build dashboards that correlate feature usage with MRR movements.

Lifecycle triggers: Trigger renewal, onboarding, or upsell Playbooks when usage dips below or exceeds thresholds.