Integration

Connect with Google Analytics 4

Overlay web engagement with customer retention insights.

Why connect Google Analytics 4 with Arvat?

GA4 integrates with Arvat to bring web and app analytics into your customer success and revenue engine—enabling AEs, CSMs, PMs, RevOps, and Marketers to act on user behavior without switching dashboards.

Sync pageview, event, and funnel data directly into Arvat

Identify high-value account engagement on your website

Trigger alerts for sudden traffic drops or conversion dips

Use Case

CSMs monitor key user flows (e.g., onboarding pages) to prevent churn

AEs spot expansion potential when high-usage accounts visit pricing or feature pages

Marketing teams align campaigns to product usage trends

Features

Turn web and app analytics into proactive workflows—without manual exports.

Custom event mapping: map GA4 events like “Signed Up,” “Feature Used” to Arvat health metrics

Attribution insights: correlate marketing campaigns to retention and expansion metrics

Real-time anomaly alerts: notify teams when traffic or conversion patterns change

User journey stitching: connect anonymous sessions to known accounts once identified

Funnel analysis dashboards inside Arvat for conversion optimization