Integration

Connect with Heap

Capture every user interaction—no instrumentation required—and turn it into retention signals.

Why connect Heap with Arvat?

With Heap data in Arvat, CSMs, PMs, AEs, RevOps, and founders can identify friction, optimize onboarding, and drive expansion without guessing.

Use Case

Turn retrospective analysis into proactive engagement:

CSMs & RevOps: Identify where users drop off in workflows—reach out before renewal warnings appear.

PMs & Founders: Discover uninstrumented feature usage and hidden workflows to inform roadmap and prioritization.

AEs: Spot accounts that have unlocked premium features organically, signaling upsell readiness.

RevOps & Finance: Correlate real product behavior with LTV and churn models for more accurate forecasting.

Features

Make “every click counts” across teams:

Automatic event capture: Heap’s event-driven model streams all clicks, form submissions, and page views to Arvat—no manual tagging.

Custom event mapping: Map key user actions (e.g., “Completed Onboarding,” “Shared Report”) to Arvat’s health and churn models.

Cohort intelligence: Import Heap cohorts (e.g., “Power Users,” “Churned Users”) directly into Arvat for targeted Playbooks.

Behavioral alerts: Trigger workflows when a user’s activity falls below or spikes above thresholds.

Self-serve analytics: PMs and RevOps access Heap’s raw event data inside Arvat for cross-functional dashboards.