Integration

Connect with Mixpanel

Link product usage trends to churn and upsell opportunities.

Why connect Mixpanel with Arvat?

Mixpanel integrates with Arvat to bring user analytics—events, funnels, cohorts—into one platform so CSMs, AEs, PMs, RevOps, and founders can identify activation gaps, optimize onboarding, and drive expansion based on actual behavior.

Behavioral Signals in Context: View Mixpanel events (e.g., “Signed Up,” “Feature Used”) on each account’s timeline.

Activation & Retention Monitoring: Automatically flag accounts stuck in onboarding or with declining usage.

Data-Driven Expansion: Alert AEs when a customer’s engagement surpasses upsell thresholds.

Use Case

Turn every in-product action into a growth opportunity:

CSMs & RevOps: Identify accounts that have completed only 2 of 5 onboarding milestones—prompt an outreach sequence.

AEs: Detect free trial users who consistently use premium features—trigger upgrade campaigns.

PMs & Founders: Validate feature changes by monitoring cohort retention before and after releases.

Marketing: Correlate campaign source (UTM) with product stickiness and churn patterns.

Support: If a user triggers “Error X” event more than 3 times, auto-assign a support ticket in Arvat.

Features

Built to unify Mixpanel’s behavior data with your go-to-market motions—no lost signals:

Event-Level Sync: Map Mixpanel events (custom or standard) to Arvat’s health and alerting engines with minimal setup.

Threshold Triggers: For example, if a user’s weekly active sessions drop by 50%, launch a retention Playbook automatically.

Historical Backfill: Import up to 12 months of user event history so you don’t lose context on churn models.

Custom Attribute Mapping: Map Mixpanel user properties (e.g., “plan,” “job title,” “created_at”) to Arvat profile fields.

Role-Based Dashboards: AEs view trial-to-paid conversion funnels; CSMs see feature adoption curves; PMs see trend analyses—all in one place.