Integration

Integration

Connect with PostHog

Map user behavior to adoption and activation metrics.

Why connect PostHog with Arvat?

PostHog integrates with Arvat to stream in-product analytics—clicks, pageviews, feature usage—so that CSMs, AEs, PMs, RevOps, and founders can pinpoint friction, activation gaps, and expansion signals without stitching together multiple tools.

Product Behavior in One Place: View PostHog events like pageviews, feature clicks, and custom actions directly in Arvat.

Product Behavior in One Place: View PostHog events like pageviews, feature clicks, and custom actions directly in Arvat.

Proactive Engagement: Trigger Playbooks when users drop off key funnels or fail to complete onboarding flows.

Proactive Engagement: Trigger Playbooks when users drop off key funnels or fail to complete onboarding flows.

Feature Adoption Tracking: Give PMs and founders real-time insights into which features drive retention or churn.

Feature Adoption Tracking: Give PMs and founders real-time insights into which features drive retention or churn.

Data-Backed Upsells: Notify AEs when a trial user exceeds usage thresholds or unlocks premium features.

Data-Backed Upsells: Notify AEs when a trial user exceeds usage thresholds or unlocks premium features.

Use Case

Turn product telemetry into revenue and retention motions:

CSMs & RevOps: Automatically flag accounts stuck at “First Purchase” funnel step—reach out before they churn.

CSMs & RevOps: Automatically flag accounts stuck at “First Purchase” funnel step—reach out before they churn.

AEs: Identify upsell prospects when a customer triggers “Feature X Used 10 times.”

AEs: Identify upsell prospects when a customer triggers “Feature X Used 10 times.”

PMs & Founders: Validate roadmap hypotheses by seeing real-time adoption and drop-off rates.

PMs & Founders: Validate roadmap hypotheses by seeing real-time adoption and drop-off rates.

Marketing: Correlate campaign effectiveness with in-product engagement metrics.

Marketing: Correlate campaign effectiveness with in-product engagement metrics.

Support: Link support tickets to recent product actions to diagnose issues faster.

Support: Link support tickets to recent product actions to diagnose issues faster.

Features

Built to bring every PostHog event into your go-to-market workflows—no instrumentation gaps:

Automatic Event Sync: Map PostHog events (pageview, click, custom events) to Arvat’s health scoring and alert engine.

Automatic Event Sync: Map PostHog events (pageview, click, custom events) to Arvat’s health scoring and alert engine.

Funnel & Cohort Imports: Import PostHog funnels and cohorts (e.g., “Activated Users,” “At-Risk Users”) as segments in Arvat.

Funnel & Cohort Imports: Import PostHog funnels and cohorts (e.g., “Activated Users,” “At-Risk Users”) as segments in Arvat.

Threshold-Based Triggers: For example, if a user hasn’t logged in 7 days post-onboarding, automatically assign a CSM outreach task.

Threshold-Based Triggers: For example, if a user hasn’t logged in 7 days post-onboarding, automatically assign a CSM outreach task.

Custom Dashboard Widgets: PMs and RevOps can build dashboards that combine PostHog’s retention curves with revenue metrics.

Custom Dashboard Widgets: PMs and RevOps can build dashboards that combine PostHog’s retention curves with revenue metrics.

Backfill Historical Data: Pull up to 12 months of past events to seed health scores and churn models.

Backfill Historical Data: Pull up to 12 months of past events to seed health scores and churn models.