Integration

Connect with Segment

Unify all customer data sources in one place.

Why connect tl;dv with Arvat?

Sync any event, track, or identify calls from Segment to Arvat so CSMs, PMs, AEs, RevOps, and founders can build data-driven strategies without jumping between tools.

Use Case

Turn fragmented data into a single source of truth:

CSMs & RevOps: Combine CRM, billing, and product events to build a comprehensive health score.

PMs & Founders: See feature usage, marketing engagement, and revenue in one dashboard—speed up roadmap decisions.

AEs & Sales Ops: Enrich pipeline data with product usage or support activity to prioritize accounts.

Features

Bring the CDP advantage into your CS and GTM workflows:

Universal data ingestion: Any Segment-tracked event (e.g., “Plan Upgraded,” “Feature Used,” “Chat Initiated”) flows into Arvat.

Schema mapping: Map Segment’s user and account traits directly to Arvat profile fields (e.g., MRR, company size, industry).

Cohort sync: Create Segment audiences (e.g., “High LTV,” “Risk Accounts”) and import them as segments in Arvat.

Playbook triggers on custom events: E.g., trigger an onboarding Playbook when “First Payment” event fires.

Cross-functional dashboards: Combine data from CRM, billing (Paddle), support (Intercom), and product (Heap) all via Segment, visible inside Arvat.