Integration

Connect with SendGrid

Track outreach and engagement directly within Arvat.

Why connect SendGrid with Arvat?

SendGrid integrates with Arvat to surface email engagement—opens, clicks, bounces, unsubscribes—so CS, Marketing, AEs, RevOps, PMs, and founders can see who’s engaging, who’s slipping through the cracks, and how email campaigns affect retention and expansion.

Unified Engagement Metrics: View opens, clicks, and bounce rates next to health scores.

Proactive Deliverability Alerts: Automatically flag accounts with repeated bounce or spam complaints.

Personalized Outreach Automation: Trigger Playbooks when key emails (like renewal notices) go unopened.

Use Case

Turn email metrics into customer action:

CSMs & Marketing Ops: Automatically assign low-engagement accounts to a re-engagement Playbook when they haven’t clicked a campaign in 30 days.

AEs: Identify upsell candidates when a customer opens pricing or upgrade emails multiple times.

RevOps: Monitor bounce rates and unsubscribes across segments to maintain list hygiene and forecast retention.

Founders & PMs: See which onboarding emails correlate with activation or churn to optimize content strategy.

Support: Route “spam report” events into a high-priority ticket for immediate follow-up.

Features

Designed to make email data a core part of your go-to-market engine:

Immediate Event Sync: All SendGrid webhooks (opens, clicks, bounces, unsubscribes, spam reports) flow into Arvat.

Email Sequence Tracking: Map SendGrid’s campaign or transactional email events to Arvat’s timeline for each account or user.

Bounce & Complaint Alerts: Trigger Playbooks when bounce rates exceed a threshold or spam complaints arise.

SendGrid List & Segment Imports: Pull SendGrid contact lists or suppression groups into Arvat for targeted health scoring.

A/B Test Performance: Compare open and click rates across A/B variants side by side with product usage or renewal rates.